Take a look at some of our case studies below.
De drinkwater markt in China is relatief jong. Met lokale overheden niet in staat om schoon water te leveren, richten meer en meer Chinezen zich tot de private sector voor mogelijkheden om hun water te zuiveren. Dit heeft geleid tot een exponentieel groeiende vraag naar drinkwatertechnologie voor o.a. in huis. Denk bijvoorbeeld aan POU en POE systemen.
China’s drinking water market is following a similar trajectory as the air pollution market; it starts with early adaptors, media attention, a growing awareness and then reaches a tipping point. A point where residential water treatment devices are seen and used by a critical percentage of the populace, leading to a quick and mass adaption across the…
Read MoreA few days ago another food scandal came out in China: authorities had found tons of rotten frozen food –some of which were 40 years old – being sold to consumers all over the country. This is just one example of the many scandals that happen every year in China. Not surprisingly, there’s little trust in…
Read MoreMany foreign companies are none the wiser about what they’re really agreeing to when making one party their exclusive nationwide distributor. Though of course you have your exceptions, it’s usually a bad idea to work with only one distributor. Many distributors claim nationwide coverage, but this is often not the case. And even if they do…
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