China’s drinking water market is following a similar trajectory as the air pollution market; it starts with early adaptors, media attention, a growing awareness and then reaches a tipping point. A point where residential water treatment devices are seen and used by a critical percentage of the populace, leading to a quick and mass adaption across the middle and upperclass consumer segments.
Or at least, that’s what the majority of the companies we spoke to over the past few months believe is currently happening. Even Xiaomi, a large Chinese phone and lifestyle brand, just announced the release of a POU countertop device for Chinese households.
If you don’t have much time, take a look at our SlideShare below to gain a brief overview of the market. If you want to go more in-depth, simply visit our resources page and download our (free) reports on the Chinese drinking water market.
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- Drinking water in China: it reminds us of the air pollution market - 22nd July 2015