Drinking water in China: it reminds us of the air pollution market

Drinking water in China: it reminds us of the air pollution market

China’s drinking water market is following a similar trajectory as the air pollution market; it starts with early adaptors, media attention, a growing awareness and then reaches a tipping point. A point where residential water treatment devices are seen and used by a critical percentage of the populace, leading to a quick and mass adaption across the…

Food and business scandals in China give rise to foreign brands

Food and business scandals in China give rise to foreign brands

A few days ago another food scandal came out in China: authorities had found tons of rotten frozen food –some of which were 40 years old – being sold to consumers all over the country. This is just one example of the many scandals that happen every year in China. Not surprisingly, there’s little trust in…

Why working with one exclusive distributor in China is usually not a good idea

Why working with one exclusive distributor in China is usually not a good idea

Many foreign companies are none the wiser about what they’re really agreeing to when making one party their exclusive nationwide distributor. Though of course you have your exceptions, it’s usually a bad idea to work with only one distributor. Many distributors claim nationwide coverage, but this is often not the case. And even if they do…

Find and select trustworthy Chinese distributors

Find and select trustworthy Chinese distributors

Finding a distributor in China is not hard. Finding a good distributor is. There are multiple ways to find Chinese distributors; through trade fairs, referrals, service providers and Chambers of Commerce. However, the key to selecting the right distributor is to ask the right questions. And more importantly, to get those answers verified through due…

5 common pitfalls when distributing in China

5 common pitfalls when distributing in China

Nowadays you don’t need a wholly owned foreign enterprise or a joint venture to get your products into the Chinese market. You can distribute directly into China through using Chinese distribution partners. It was actually never as easy to sell to China as it is now. Yet we see many companies who take this route…

Distributie in China: 3 handvatten voor industriële bedrijven

Distributie in China: 3 handvatten voor industriële bedrijven

Ondanks China’s groeiende markt en stijgende vraag naar buitenlandse kwaliteitsproducten, worstelen veel buitenlandse bedrijven met het succesvol opzetten van hun distributie en verkoop in de Chinese markt. De problemen zijn uiteenlopend. Maar je ziet het vaak al mis gaan in het begin. In dit artikel zal ik daarom kort beschrijven hoe je de meest veelvoorkomende fouten kan voorkomen en welke…