Drinking water in China: it reminds us of the air pollution market

Drinking water in China: it reminds us of the air pollution market

China’s drinking water market is following a similar trajectory as the air pollution market; it starts with early adaptors, media attention, a growing awareness and then reaches a tipping point. A point where residential water treatment devices are seen and used by a critical percentage of the populace, leading to a quick and mass adaption across the…